10 bestSoft Coolersof June 2025
112M consumers helped this year.
1

YETI Hopper M20 Backpack Soft Sided Cooler with MagShield Access, Charcoal
YETI

9.9
2

Titan Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler - Deep Freeze Insulation, HardBody Liner, and SmartShelf - Sharkskin Gray
Titan by Arctic Zone

9.8
3

YETI Hopper Flip 18 Portable Cooler, Cosmic Lilac
YETI

9.7
20% off
4

YETI Hopper M15 Portable Soft Cooler with MagShield Access, Navy
YETI

9.5
5

YETI Hopper Flip 12 Portable Soft Cooler, High Desert Clay
YETI

9.4
OtherUp to 14% off
6

INSMEER Soft Cooler Bag, Collapsible Coolers Bag 60 Can/40L, Soft Sided Insulated Cooler Portable Leakproof Cooler for Grocery Shopping,Camping,Travel,Fishing-Black
INSMEER

9.1
7

Hydro Flask 12 L Carry Out Soft Cooler Black
Hydro Flask

8.8
8

Coleman Pro 16-Can Soft Cooler
Coleman

8.6
9

Hydro Flask 20 L Carry Out Soft Pack Black
Hydro Flask

8.3
10

YETI Hopper Backflip 24 Soft Sided Cooler/Backpack, Aquifer Blue
YETI

8.0
A Guide to Selecting the Best Soft Coolers
Choosing the right soft cooler can make a big difference in how you enjoy your outings, whether it's a picnic, a day at the beach, or a camping trip. Soft coolers are popular because they are lightweight, easy to carry, and often more flexible than hard coolers. When picking a soft cooler, it's important to think about how you'll use it, how much you need to carry, and how long you need to keep things cold. Understanding the key features will help you find a cooler that fits your needs and makes your adventures more enjoyable.
Capacity
Capacity refers to how much the cooler can hold, usually measured in liters or by the number of cans it can fit. This is important because it determines how much food and drink you can bring along. Small coolers (around 6-12 cans) are great for solo trips or short outings, medium coolers (12-24 cans) work well for couples or small families, and large coolers (over 24 cans) are best for group events or longer trips. To pick the right size, think about how many people you usually pack for and how long you'll be out. If you often go out with friends or family, a larger cooler might be better, but for quick solo trips, a smaller one is easier to carry.
Insulation Performance
Insulation performance tells you how well the cooler keeps things cold and for how long. This is usually described in terms of how many hours or days it can keep ice from melting. Basic coolers might keep things cold for a few hours, while high-performance models can last a full day or more. If you only need to keep drinks cool for a picnic, basic insulation is fine. For longer trips or hot weather, look for a cooler with thicker insulation and a good seal to keep things cold longer.
Portability
Portability is about how easy the cooler is to carry. This includes the weight of the cooler (especially when full), the type of handles or straps, and whether it can be carried by one person or needs two. Some coolers have backpack straps, shoulder straps, or padded handles for comfort. If you plan to walk long distances or carry other gear, look for a lightweight cooler with comfortable straps. For car trips or short walks, portability may be less important.
Durability and Material
Durability depends on the materials used for the cooler's exterior and interior. Most soft coolers are made from nylon, polyester, or similar fabrics, sometimes with waterproof or puncture-resistant coatings. This is important if you'll be using the cooler outdoors or in rough conditions. If you need a cooler for hiking, camping, or boating, choose one with tough, water-resistant materials. For casual use, a lighter, less rugged cooler may be enough.
Leak Resistance
Leak resistance means how well the cooler prevents water from seeping out, especially as ice melts. Some coolers have welded seams and waterproof zippers to stop leaks, while others may only be water-resistant. If you plan to use loose ice or carry the cooler in a car, leak resistance is important to avoid spills. For dry snacks or pre-chilled items, this may be less critical.
Ease of Cleaning
Ease of cleaning refers to how simple it is to wipe out the inside of the cooler and keep it fresh. Some coolers have removable liners or antimicrobial coatings to prevent odors and stains. If you use your cooler often or carry messy foods, look for one that's easy to clean. For occasional use with packaged items, this may not be as important.
Extra Features
Extra features can include things like external pockets, bottle openers, attachment points, or even wheels. These can add convenience, especially if you need to carry utensils, napkins, or other small items. Think about what extras would make your outings easier and look for a cooler that includes them.

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