10 bestSelf Tannersof July 2025
112M consumers helped this year.
26% off
1
Self Tanner Tanning Lotion - USA Made with Natural & Organic Ingredients, Sunless Tanning Lotion for Body, Perfect Self Tan for Women & Men for a Natural Looking Glow, Medium to Dark
BEAUTY BY EARTH
Editor’s Choice
10.0
2
Bondi Sands Self Tanning Foam Dark| Lightweight Self-Tanner Foam Enriched with Aloe Vera | Coconut scent | Suitable for all skin tones |Streak-Free | Never Orange | Vegan & Cruelty Free (200 mL)
Bondi Sands
10.0
10% off
3
NIVEA Q10 Firming + Glow Body Lotion | Firmer-Feeling Skin | Gradual Tanning Lotion without sun exposure |Firming Body Lotion | Daily Moisturizer | For all skin types | 400mL
NIVEA
9.9
4
Coco & Eve Self Tanner Mousse - All Natural Sunless Tanning Mousse | Instant Self Tanning Lotion with Bali Bronzer | Sunny Honey Bali Bronzing Kit (Dark)
Coco & Eve
9.7
5
Coco & Eve Sunny Honey Bali Bronzing Self Tanner Mousse - (Medium) All Natural Sunless Tanning Mousse | Instant Self Tanning Lotion with Bronzer and Skin Moisturizer (6.7 fl oz)
Coco & Eve
9.5
OtherUp to 26% off
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients Self Tanning Lotion for Body, Sunless Tanning Lotion, Perfect Self Tan for Men & Women for a Natural Looking Glow
Beauty by Earth Self Tanner Mousse - USA Made with Natural & Organic Ingredients, Self Tanning Mousse for Fake Tan, Sunless Tanner for Self Tan, Clear & Non Toxic Tanning Foam for Gradual Tan
Beauty By Earth Self Tanner Spray - USA Made With Natural & Organic Ingredients for a Natural Looking Glow, Non Toxic Gradual Spray Tan, Sunless Tanner Body Mist for Women & Men, Medium to Dark
Self Tanner with Tanning Mitt Set - USA Made with Organic & Natural Ingredients Self Tanning Lotion & Self Tanner Mitt, Gradual Tanning Lotion, Sunless Tanning Lotion & Self Tanning Mitt for Fake Tan
14% off
6
Jergens Natural Glow +Nourish Daily Moisturizer & Gradual Sunless Self Tanning Body Lotion for Dry Skin, Medium to Deep Shade (220 mL)
Jergens
9.3
14% off
7
St. Tropez Self Tan Express Advanced Bronzing Mousse, 6.7 Fl Oz | Classic Tan
St.Tropez
9.1
14% off
8
Jergens Natural Glow Instant Sun Sunless Self Tanning Mousse for Dry Skin, Ultra Deep Bronze Shade (180 mL)
Jergens
8.9
9
Self Tanner Kit - USA Made with Organic & Natural Ingredients, Tanning Lotion with Glove & Exfoliating Mitt, Non Toxic Gradual Tan Lotion, Sunless Tanner for Fake Tan, Streak Free & No Orange Tones
BEAUTY BY EARTH
Editor’s Choice
8.6
10
Self Tanning Drops for Face - USA Made with Organic & Natural Ingredients, Ultra Dark Face Tanning Drops to Add to Moisturizer, Self Tanner for Sunless Fake Tan & Natural Glow, Cruelty & Toxin Free
BEAUTY BY EARTH
8.4
More products we considered
Self Tanner Tanning Mitt - Tanning Mitt Applicator Set Includes Exfoliating Gloves, Self Tanner Mitt for Body and Self Tanning Mitt for Face Tanner - Self Tan with a Tanning Mit for the Best Fake Tan
Self Tanner Tanning Mousse Kit - USA Made with Natural & Organic Ingredients, Self Tanner Mousse and Tanning Mitt Glove, Self Tan Kit, Fake Tan Tanning Foam, Medium to Dark Sunless Tanner Autobronzant
Beauty by Earth Self Tanner Mousse - USA Made with Natural & Organic Ingredients, Self Tanning Mousse for Fake Tan, Sunless Tanner for Self Tan, Clear & Non Toxic Tanning Foam for Gradual Tan
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A Guide to Selecting the Best Self Tanners
Choosing the right self-tanner can help you achieve a natural-looking glow without the risks of sun exposure. The best self-tanner for you depends on your skin type, desired shade, application preference, and how long you want the tan to last. Understanding the key features will help you avoid streaks, orange tones, or unwanted smells, and ensure a smooth, even tan that fits your lifestyle.
Type (Mousse, Lotion, Spray, Drops, Towelettes)
The type of self-tanner refers to its form, such as mousse, lotion, spray, drops, or towelettes. This is important because each type offers a different application experience and finish. Mousses are lightweight and dry quickly, making them good for beginners or those who want fast results. Lotions are moisturizing and ideal for dry skin, but may take longer to absorb. Sprays can cover large areas quickly but may be harder to control. Drops are mixed with your regular moisturizer for a customizable tan, while towelettes are convenient for travel and touch-ups. Choose the type that matches your comfort with application and your skin’s needs.
Shade (Light, Medium, Dark)
Shade refers to how deep or dark the tan will appear. This is crucial because picking the right shade ensures a natural look. Light shades are best for fair skin or those new to self-tanning, as they are more forgiving and subtle. Medium shades suit most skin tones and offer a noticeable but not dramatic tan. Dark shades are for those with medium to deep skin tones or anyone wanting a more intense result. Consider your natural skin tone and how dramatic you want your tan to be when choosing a shade.
Longevity
Longevity describes how long the tan will last before fading. Some self-tanners are designed for a quick, one-day glow, while others develop over several hours and last up to a week. If you want a tan for a special event, a short-term product may be best. For ongoing color, look for formulas that promise longer wear. Your lifestyle and how often you want to reapply should guide your choice.
Development Time
Development time is how long it takes for the color to fully appear after application. Some self-tanners work instantly, while others take several hours to develop. If you need a quick tan, choose a product with a fast development time. If you prefer to apply at night and wake up with color, a gradual or overnight formula may be better. Think about your schedule and when you want the tan to show up.
Scent
Scent refers to the fragrance of the self-tanner, which can range from unscented to tropical or floral. Some self-tanners have a strong chemical smell due to the active ingredient (DHA), while others are formulated to mask or neutralize it. If you are sensitive to smells or dislike lingering scents, look for products labeled as low-odor or fragrance-free. Your personal preference and sensitivity to fragrance should guide your choice.
Skin Type Compatibility
Skin type compatibility means how well the self-tanner works with your skin, whether it’s dry, oily, sensitive, or normal. Some formulas are enriched with moisturizing ingredients for dry skin, while others are oil-free for those prone to breakouts. If you have sensitive skin, look for hypoallergenic or dermatologist-tested options. Knowing your skin type will help you pick a product that won’t cause irritation or clog pores.
Ease of Application
Ease of application refers to how simple and mess-free it is to use the self-tanner. Some products come with color guides (a tint that shows where you’ve applied), which help prevent streaks and missed spots. Others are clear and require more careful application. If you’re new to self-tanning, a product with a guide color or an applicator mitt can make the process easier. Consider your experience level and how much time you want to spend on application.
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