10 bestPurple Shampoosof July 2025
112M consumers helped this year.
1
Redken Purple Shampoo, With Citric Acid and Vi Violet Pigment, Hair Toner, Color Depositing Formula, For Blonde & Color Treated Hair, Neutralizes Brassy Tones, Color Extend Blondage, 10.1 fl.oz./300ml
Redken
9.9
2
L’Oréal Paris EverPure Sulfate-Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, 200ml
L’Oréal Paris
9.8
3
Schwarzkopf Goodbye Yellow Neutralizing Shampoo - Purple Shampoo for Blonde Hair - Colour Toner Eliminates Brassy Yellow Tones for Blonde or Bleached Hair - Paraben & Sulphate-Free, 300mL
Goodbye Yellow
9.7
4
![Clairol Professional Shimmer Lights Purple Shampoo, 31.5 fl oz, [packing may vary]](https://images-proxy.bestreviews.guide/8RJT1bWg3X6yA208YVm5hx9PLlg=/0x150/https://m.media-amazon.com/images/I/41DefmJDgGL._SL500_.jpg)
Clairol Professional Shimmer Lights Purple Shampoo, 31.5 fl oz, [packing may vary]
Clairol Professional
9.6
5
John Frieda Violet Crush Intense Purple Shampoo for Brass Repair of Natural, Colour-Treated, and Bleached Blonde Hair | Neutralizes Brassiness and Yellow tones | Cool tone blonde | Intense Purple Pigments (250 mL)
John Frieda
9.6
Other
Charlemagne Caffeine Shampoo Hair Shampoo enriched with Caffeine - Mens Shampoo Shampoo - 200ml Shampoo - Developed by Barbers in Germany
Puracy Natural Daily Shampoo, No Sulfate Formula, All Hair Types, 12 Ounce
Moisturizing & Hydrating Shampoo for Dry Hair & Scalp. Adds Moisture & Shine. Detangles & Repairs Damaged, Colored, Curly & Frizzy Hair. PETA-approved, Vegan & Cruelty-Free. Sulphate & Paraben Free.
L'Oreal Professionnel Purple Shampoo, Silver Hair Shampoo Neutralizes Unwanted Tones, Neutralizes Yellow Tones, For Natural, Colored, or Bleached White, Silver, and Blonde Hair, 500 ML
6
Matrix So Silver Purple Shampoo, Neutralizes Yellow Tones, Neutralizes Brassy Tones, Tones Blonde and Silver Hair, For Blonde, For Silver Hair, For Grey Hair, 300ml (Packaging May Vary)
Matrix
9.4
7
L'Oreal Paris Color Radiance Purple Shampoo, Shampoo For Bleached & Blonde Hair, Neutralizes Brassiness with Purple Pigments & UV Filter, 200 ml
L’Oréal Paris
9.2
8
Purple Shampoo & Conditioner For Blonde Hair Set. Removes Brassy Yellow Tones. For Blonde, Platinum, Ash, Silver & Grays. Moisturizes Dry & Damaged Hair. Paraben & Sulfate Free, Cruelty Free & Vegan
BOLD UNIQ
Editor’s Choice
9.0
9
Joico Blonde Life Violet Purple Shampoo, Neutralizes Brassy Tones for Blonde Hair, Strengthen Dry Damaged Hair, with Rosehip Oil and Keratin
Joico
8.8
10
Moroccanoil Blonde Perfecting Purple Shampoo, 2.4 Fl Oz
Moroccanoil
8.6
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A Guide to Selecting the Best Purple Shampoos
Choosing the right purple shampoo can make a big difference in maintaining the tone and vibrancy of blonde, silver, or highlighted hair. Purple shampoos are designed to neutralize yellow or brassy tones, helping your hair look fresh and cool-toned between salon visits. When picking a purple shampoo, it's important to consider your hair type, how often you plan to use it, and the intensity of toning you need. Understanding the key features will help you select a product that fits your hair goals and keeps your color looking its best.
Pigment Strength
Pigment strength refers to how concentrated the purple color is in the shampoo. This is important because a stronger pigment will have a more noticeable effect on neutralizing yellow or brassy tones, while a lighter pigment is more subtle. Shampoos with high pigment are best for those with very light, platinum, or silver hair who want a strong toning effect, but they can sometimes leave a purple tint if left on too long. Medium pigment shampoos are suitable for most blondes and highlighted hair, offering a balance between toning and gentleness. Low pigment shampoos are ideal for those who want a mild effect or have very fine or porous hair that absorbs color quickly. To pick the right one, think about how brassy your hair gets and how dramatic you want the toning to be.
Moisturizing Ingredients
Moisturizing ingredients in purple shampoos help prevent dryness, which can be a common issue with color-treated or lightened hair. Ingredients like oils, glycerin, or plant extracts add hydration and softness. If your hair feels dry, brittle, or damaged, look for a purple shampoo with added moisturizers. If your hair is healthy and not prone to dryness, you may not need as much moisture in your shampoo. Your hair’s condition should guide you: the drier or more processed your hair, the more you’ll benefit from a moisturizing formula.
Sulfate Content
Sulfates are cleansing agents that create lather but can sometimes strip hair of natural oils and fade color faster. Purple shampoos can be sulfate-free or contain sulfates. Sulfate-free options are gentler and better for sensitive scalps or very dry, color-treated hair. Shampoos with sulfates may clean more thoroughly and work well for those with oily hair or heavy product buildup. If you want to preserve your color and keep your hair soft, go for sulfate-free. If you need a deep clean, a shampoo with sulfates might be suitable.
Frequency of Use
Some purple shampoos are designed for daily use, while others are meant for weekly or occasional use due to their strong toning effect. Daily-use formulas are usually milder and less likely to overtone or dry out your hair. Stronger formulas should be used less often to avoid a purple cast or excessive dryness. Consider how often you want to tone your hair: if you wash your hair frequently, a gentle, daily-use shampoo is best. If you only need to tone occasionally, a more intense formula used once a week may be ideal.
Hair Type Compatibility
Different purple shampoos are formulated for various hair types, such as fine, thick, curly, or straight hair. Some are lightweight and won’t weigh down fine hair, while others are richer for thick or curly hair that needs more moisture. If your hair is fine or gets oily quickly, look for a lightweight formula. If your hair is thick, coarse, or curly, a richer, more hydrating shampoo will help keep it soft and manageable. Matching the shampoo to your hair type ensures the best results and keeps your hair looking and feeling its best.
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