10 bestMascara For Older Womenof July 2025
112M consumers helped this year.
29% off
1
Maybelline Volumizing and Lengthening Mascara, For Sky-High Lashes, Lightweight Formula, Smudge-proof and Flake-free, Long-lasting Lift and Drama, Sky High Mascara, Black, 0.3 fl. oz
MAYBELLINE
9.8
2
L’Oréal Paris Telescopic Mascara, Eyelash Lengthening Mascara, Unique Non-Clumping Formula Delivering Intense Length For Sensitive Eyes, Black, 8 ml
L’Oréal Paris
9.6
3
L'Oreal Paris Voluminous Lash Paradise Mascara, Lengthening Mascara, Volume & Length for Up to 24 Hours with Flower Oil Infused Conditioning Formula for Sensitive Eyes, Blackest Black, 0.28 fl. oz.
L’Oréal Paris
9.3
4
L’Oréal Paris Voluminous Original Mascara, Carbon Black, Volumizing Mascara, 0.26 Fluid Ounce
L’Oréal Paris
9.0
5
e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black
e.l.f.
8.7
Other
Poppy Austin Black Vegan Mascara For Sensitive Eyes - Made in Canada - 8x More Gentle, Cruelty Free, Hypoallergenic, Organic, Waterproof Mascara Voluminous, All Natural - 0.31 fl oz / 9g
Maybelline New York The Colossal Volum' Express Washable Mascara, Classic Black 231, 0.31 Fluid Ounce
Annabelle Skinny Mascara, Black, Award-Winning Mascara, Ultimate Length & Definition, Microscopic & Ultra-Precise Brush, Hypoallergenic, 4 mL
L’Oréal Paris Voluminous Mascara Custom Curved Brush, Black, 0.28-Fluid Ounce
6
Maybelline New York Lash Sensational Waterproof Mascara, Very Black, 9.5 mL (Packaging May Vary)
MAYBELLINE
8.4
12% off
7
L’Oréal Paris Double Extend Tubing Mascara, Primer Mascara, Smudge-Free Formula to Nourish Lashes, Beauty tubes Lenghtening Mascara, Blackest Black, 5ml
L’Oréal Paris
8.1
8
Maybelline Volum' Express the Falsies Volumizing, Washable Mascara, Blackest Black, 1 Count (Packaging May Vary)
MAYBELLINE
7.8
9
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black (8ml)
Lancôme
7.5
10
COVERGIRL - Lash Blast Volume Mascara - Packaging May Vary
CoverGirl
7.2
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A Guide to Selecting the Best Mascara For Older Women
Choosing the right mascara as an older woman is all about enhancing your natural beauty while addressing the unique needs that come with aging lashes. As we age, lashes can become thinner, shorter, and more delicate, so it's important to look for a mascara that adds volume and definition without causing clumping or irritation. The right mascara can open up your eyes, make you look more awake, and give you a polished look. When shopping, focus on formulas and brushes that are gentle, easy to apply, and suited to your specific lash concerns.
Formula Type
The formula of a mascara refers to its ingredients and texture, which can be volumizing, lengthening, curling, or conditioning. For older women, a conditioning or nourishing formula is often beneficial because it helps keep lashes healthy and less prone to breakage. Volumizing formulas can make sparse lashes look fuller, while lengthening formulas help short lashes appear longer. If you have sensitive eyes, look for hypoallergenic or ophthalmologist-tested formulas. To choose the right one, think about your main concern: if your lashes are thinning, go for volumizing; if they’re short, try lengthening; if you have sensitivity, prioritize gentle or natural formulas.
Brush Type
The brush, or wand, is the tool that applies the mascara to your lashes, and its shape and size can make a big difference. Thicker, fuller brushes are great for adding volume, while thinner, more precise brushes help separate and define each lash, which is helpful for avoiding clumps. Curved brushes can help lift and curl lashes, making eyes look more open. If your lashes are fine or sparse, a smaller, more precise brush can help you coat each lash without making a mess. If you want more drama, a fuller brush might be better. Consider your dexterity as well—if you have trouble with steady hands, a smaller brush is often easier to control.
Waterproof vs. Washable
Waterproof mascaras resist smudging and running, which is useful if you have watery eyes or live in a humid climate. However, they can be harder to remove and may require more rubbing, which can be tough on delicate lashes and skin. Washable mascaras are easier to remove and gentler on the eyes, making them a good choice for everyday use, especially if your eyes are sensitive or your lashes are fragile. Choose waterproof only if you really need long-lasting wear; otherwise, washable is usually the safer, more comfortable option.
Color
Mascara comes in various colors, with black and brown being the most common. Black gives a bold, dramatic look, while brown is softer and more natural, which can be flattering for mature eyes and lighter hair colors. If you want a subtle enhancement, brown is a good choice; for more definition, go with black. Some women also like navy or plum shades for a gentle pop of color that can brighten the eyes without looking harsh.
Added Benefits
Some mascaras offer extra benefits like lash conditioning, growth serums, or added vitamins. These can help strengthen and nourish lashes over time, which is especially helpful if your lashes are thinning or brittle. If you’re looking for more than just color and volume, consider a mascara with these added benefits to support lash health as you wear it.
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