10 bestAffordable Mascaraof June 2025
112M consumers helped this year.
15% off
1
Maybelline New York Lash Sensational Sky High Washable Eyelash Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 7.2 ml
MAYBELLINE
9.8
2
L'Oréal Paris Telescopic Mascara, Eyelash Lengthening Mascara, Unique Non-Clumping Formula, Delivers Intense Length, For Sensitive Eyes, Blackest Black, 8 ml
L’Oréal Paris
9.6
3
L'Oreal Paris Voluminous Lash Paradise Mascara, Lengthening Mascara, Volume & Length for Up to 24 Hours with Flower Oil Infused Conditioning Formula for Sensitive Eyes, Blackest Black, 0.28 fl. oz.
L’Oréal Paris
9.3
4
Maybelline New York Lash Sensational Washable Mascara, Brownish Black, 9.5 mL (Packaging May Vary)
MAYBELLINE
9.0
5
L’Oréal Paris Voluminous Panorama Mascara, Volumizing and Lengthening Mascara, Washable Longwear and Smudge Resistant Make Up, Blackest Black, 0.33 Fl Oz
L’Oréal Paris
8.8
OtherUp to 31% off
Poppy Austin Black Vegan Mascara For Sensitive Eyes - Made in Canada - 8x More Gentle, Cruelty Free, Hypoallergenic, Organic, Waterproof Mascara Voluminous, All Natural - 0.31 fl oz / 9g
Maybelline New York Falsies Lash Lift Washable Mascara Volumizing, Lengthening, Lifting,200 Blackest Black, 0.32 Fl. Oz
Maybelline New York The Colossal Volum' Express Washable Mascara, Glam Black 230, 0.31 Fluid Ounce
COVERGIRL - Lash Blast Volume Mascara - Packaging May Vary
6
e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black
e.l.f.
8.5
7
L’Oréal Paris Voluminous Mascara Custom Curved Brush, Black, 0.28-Fluid Ounce
L’Oréal Paris
8.2
8
Maybelline Volum' Express the Falsies Volumizing, Washable Mascara, Blackest Black, 1 Count (Packaging May Vary)
MAYBELLINE
7.9
9
L’Oréal Paris Double Extend Tubing Mascara, Primer Mascara, Smudge-Free Formula to Nourish Lashes, Beauty tubes Lenghtening Mascara, Blackest Black, 5ml
L’Oréal Paris
7.6
10
L'Oréal Paris Telescopic Lift Mascara for up to +5MM longer-looking lashes, volume and up to 36h lift - Black, 10 mL
L’Oréal Paris
7.3
A Guide to Selecting the Best Affordable Mascara
Choosing the right mascara can make a big difference in your makeup routine, helping to define and enhance your lashes for a more striking look. When shopping for mascara, it's important to consider what you want to achieve—whether it's length, volume, curl, or a natural finish. Understanding the key features of mascara will help you find a product that matches your needs and preferences, ensuring you get the best results for your lashes.
Brush Type
The brush, or wand, is a crucial part of mascara because it determines how the product is applied to your lashes. Brushes come in various shapes, such as curved, straight, thick, or thin, and each serves a different purpose. Curved brushes help lift and curl lashes, while thick brushes are great for adding volume. Thin or comb-like brushes are better for separating lashes and creating a more natural look. To pick the right brush, think about your lash type and the effect you want—if you have short lashes, a smaller brush might give you more control, while those seeking dramatic volume might prefer a larger, fluffier brush.
Formula Type
Mascara formulas can be lengthening, volumizing, curling, or designed for sensitive eyes. Lengthening formulas contain fibers or special ingredients to make lashes look longer, while volumizing formulas are thicker and add fullness. Curling mascaras help hold a curl in your lashes, and hypoallergenic formulas are gentler for sensitive eyes. Consider what your lashes need most—if they are sparse, go for volumizing; if they are short, try lengthening; if you have straight lashes, a curling formula may be best.
Waterproof vs. Regular
Waterproof mascaras are designed to resist smudging and running, making them ideal for humid weather, workouts, or emotional events. Regular (non-waterproof) mascaras are easier to remove and may be more comfortable for everyday use. If you need long-lasting wear or have oily skin, waterproof might be a good choice, but if you want something gentle and easy to remove, stick with regular formulas.
Color
Most mascaras come in classic black, but you can also find brown, blue, or other shades. Black is the most versatile and dramatic, suitable for most people and occasions. Brown is softer and works well for a more natural look or for those with lighter hair. Colored mascaras can add a fun pop to your makeup. Choose a color based on your desired look and how bold you want your lashes to appear.
Longevity and Flake Resistance
How long a mascara lasts on your lashes without smudging, flaking, or fading is important for all-day wear. Some mascaras are formulated to stay put for many hours, while others may start to flake or smudge after a few hours. If you need your mascara to last through a long day, look for claims of long-wear or flake-resistant formulas. If you only wear mascara for short periods, this may be less important.
Ease of Removal
Some mascaras, especially waterproof ones, can be difficult to remove and may require special makeup removers. Others come off easily with regular cleanser or water. If you have sensitive eyes or want to avoid rubbing your lashes, look for mascaras that are labeled as easy to remove. Your daily routine and comfort should guide your choice here.
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